The business plan I have chosen to commit to is a professional sports & events photography business. This business, named Aperture Digital Productions, will be located in the San Francisco Bay Area of California, which is an area loaded with sports activities ranging from youth to professional, as well as the numerous hotels and event centers that are found throughout. The service ADP provides entails the documentation, in the form of photographs, of special events, whether they are sporting events or conventions, as well as creating media that will later be used for promotional and/or product purposes. I would ideally have around five or six other photographers on staff to provide the most coverage area on any given day where there happens to be multiple events going on simultaneously. As for equipment, each photographer would be armed with two bodies of the Canon EOS-1d X camera, the ultimate tool for our needs as a business. As for the distribution of the final product to our clients, ADP has a few different options: private password protected image galleries on our website, CD discs, and prints. We believe this variety gives our clients plenty of choices and will ultimately lead to their satisfaction with our finished product.
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